A Cultural Movement of Music, Creativity & Soul

LUSH, the Party wasn’t just an event, it was a movement. Born from my personal vision to connect music, culture, food, and creativity into one immersive experience, LUSH grew into a fast-rising community that brought people together in a warm, tropical, and expressive atmosphere. The concept was designed to empower up-and-coming creatives and artists, while blending them with regionally and nationally known talents.

1. The Vision

My goal with LUSH was to build both a physical and digital community that celebrates diversity, rhythm, and creativity. I developed a full strategy from scratch:

• Concept Creation & Event Branding

• Talent Curation: combining new talents with major names

• Community Building: live interaction, collabs & online engagement

• Food & Experience: soulfood as part of the vibe

• Visual Identity: hip, soulful, tropical, warm, and unmistakably LUSH

• Team Creating: created a team, 5 people strong, to work together with

  
  

2. Execution & Growth

On-site experience
- Full event branding (flyers, posters, signage, visuals)
- Stage design & decorative styling with tropical and urban accents
- Food concept: homemade soulfood (burgers, chicken, sweets)
- Line-ups featuring upcoming talents next to artists with national recognition
- Collaboration with DJs, dancers, hosts & cultural collectives

Online expansion
- Social media presence & content creation
- Teasers, aftermovies & artist spotlights
- Interactive campaigns to boost ticket sales and FOMO
- Showcased the community feel through live moments

During the pandemic:
- I pivoted LUSH into a digital format
- Produced creative online programs, including:

• Talk shows

• Game shows

• Cooking shows

• Live DJ/artist sessions

  – Collaborated with international talent from Paris, Barcelona, London, Cologne, Düsseldorf, Antwerp, Amsterdam, and Rotterdam

3. Results

🚀 Multiple sold-out editions — from the very first launch
🎤 Breakthrough platform for emerging artists
🤝 Collaborations with leading cultural platforms & event partners
🌍 International interest — inquiries and network connections across Europe
💡 Creative momentum — new ideas and sub-concepts developed per edition
🖥️ Digital success during COVID — kept the brand alive and growing online
🎟️ Positioned to scale — had the pandemic not paused momentum, LUSH was ready to grow into a nationally or even internationally recognized brand

4. Impact

LUSH proved that when community, culture, and creativity align under the right aesthetic and energy, it becomes more than an event, it becomes a movement. Me and my team didn’t just create nights to remember, we built a platform that gave chances, amplified voices, and connected people far beyond borders.

Status: Currently paused due to COVID-19, but the brand and community remain alive, ready to relaunch with even more impact.