Website Concept & Growth-driven UX Prototype

FoodwithFayth is an emerging brand in the conscious food and lifestyle space. As the founder, Fayth was looking for ways to grow her business and strengthen her digital presence. She had a vision but wasn’t sure how to translate that into a website that would resonate with her audience and support her long-term goals.

That’s where I stepped in.

I worked closely with Food with Fayth to understand her mission, brand voice, and future growth plans. Based on this, I created a strategic website concept and UX prototype that aligned with her values and helped pave the way for her brand’s next chapter.

Scope of work:
- Brand & UX consultation
- Website wireframe and visual concept
- Homepage + landing page prototype
- Conversion-driven layout and user journey design
- Personal tone of voice & clean visual identity

The prototype focused on a personal and relatable experience while being optimized for conversion – encouraging newsletter sign-ups, coaching inquiries, and content engagement. It also highlighted her story, values, and credibility in a natural and trustworthy way.

Fay was positively surprised by the result and excited about the future direction it opened up for her brand. The concept is now ready to be developed further as part of her upcoming business expansion, and we’re keeping it on the table for future collaborations.