Branding, socials and marketing identity

For this project, I collaborated with Emanuele Rayssa, a nail designer based in Recife, Brazil, to develop a fresh and feminine brand identity for her nail studio. The goal was to reflect her personality — confident, creative, and detail-oriented — while appealing to her mostly young, fashion-forward clients.

The deliverables included a minimal yet elegant logo design, consistent brand colors, typography, and a series of social media content pieces optimized for Instagram. These visuals aimed to communicate professionalism, beauty, and modern aesthetics while staying true to her personal style.

Highlights:

• Custom logo with beauty-inspired iconography

• Color palette evoking softness and elegance

• Branded Instagram templates for offers, services, and highlights

• Visual consistency to enhance recognition and trust

This project helped position Emanuele’s studio as a premium, trustworthy brand in her local beauty market.